March 23, 2026

Jeff Webb, a cheerleading tycoon and conservative media mogul known for having influenced slain far-right activist Charlie Kirk, has died. He was 76.

Webb’s death was confirmed Friday in a short video shared on social media by Varsity Spirit, the company he founded.

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“Jeff played a pivotal role in shaping cheerleading as it exists today and in building a community that has impacted generations of athletes, coaches, and teams,” a spokesperson for the Memphis, Tennessee-based company told the outlet Cheer! Daily in a statement, before adding: “We extend our condolences to Jeff’s family and loved ones, and to the many across the spirit community who were influenced by his work.”

While details surrounding Webb’s cause of death are scarce, the International Cheer Union said in a statement that he’d died “following complications after an accident.” Meanwhile, Varsity Spirit President Bill Seely clarified Webb had been taken off life support after suffering a severe head injury while playing pickleball.

Webb is survived by his wife, Gina Webb; son, Jeffrey Webb; and daughter, Caroline Webb Mason, as well as two grandchildren.

Jeff Webb, a prominent cheerleading tycoon and conservative media figure who influenced far-right activist Charlie Kirk, has died at 76 following complications from a severe head injury sustained while playing pickleball, as confirmed by his company Varsity Spirit. Webb played a crucial role in shaping modern cheerleading and building a community that impacted generations of athletes and coaches. He is survived by his wife Gina, children Jeffrey and Caroline, and two grandchildren.

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